Hawk's View Golf Club

Provided full-service marketing leadership for Hawk’s View Golf Club, managing strategy and execution across golf, weddings, dining, events, and community outreach. Work included website optimization, SEO, paid search and social advertising, email marketing, content creation, social media management, photography and creative direction, reputation management, analytics, and campaign development.

Modernized the club’s digital presence, strengthened its brand positioning, and replaced outdated, fragmented marketing with a measurable, integrated system. This included bringing advertising and SEO management in-house, improving the customer journey, developing targeted campaigns for multiple revenue areas, and eliminating ineffective marketing expenses.

These efforts helped nearly double average monthly website traffic, expand social reach and engagement, support higher golf rates without sacrificing demand, grow group business, and contribute to record wedding bookings—including a fully booked 2026 calendar. Hawk’s View has also maintained its position as Lake Geneva’s Best Golf Course for six consecutive years.