Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
West Trax Americas
Website
Role
Marketing Director
Project type
Full-Service Marketing & Content Creation
Date
2019 - Current
West Trax Americas is a strategic initiative developed under Concentric Media Enterprises and Business Transformation Today to help organizations better understand, optimize, and secure their SAP environments. The initiative supports the North American growth of West Trax solutions, including KPI Analyzer and Security Pathfinder.
Work includes market positioning, campaign strategy, website development, executive content, sales enablement, webinars, video scripts, email marketing, LinkedIn outreach, and the development of the West Trax Americas Demo Center. Messaging is built around high-value SAP challenges such as S/4HANA transformation, mergers and acquisitions, system consolidation, public cloud readiness, audit preparation, security risk, and identifying inefficient or underused processes.
The initiative translates complex SAP analysis into clear business value for CIOs, CISOs, audit leaders, and transformation teams—helping organizations reduce uncertainty, uncover risk, control costs, and make better decisions before beginning major SAP initiatives.