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Business Transformation Today
Role
Principle Owner & VP of Marketing
Date
2015 - Current
Project type
Digital Marketing, Publishing, & Sales
Link
Business Transformation Today (BTT) is a technology media, marketing, and business development platform created under Concentric Media Enterprises. It connects enterprise technology providers with decision-makers through thought leadership, digital content, strategic campaigns, webinars, executive interviews, and industry partnerships.
BTT focuses on SAP transformation, enterprise security, cloud modernization, artificial intelligence, automation, and emerging business technologies. Its work includes developing go-to-market strategies, translating complex technical solutions into clear business value, and creating educational content for CIOs, CISOs, IT leaders, and transformation teams.
The platform also supports initiatives such as West Trax Americas, the SAP BTP Sandbox, and partnerships with enterprise technology companies including Red Hat. Through these programs, BTT helps technology providers build visibility, demonstrate expertise, generate demand, and engage organizations facing complex digital transformation challenges.