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Venetian Festival
Date
2023-Current
Role
Marketing Director
Project type
Full-Service Marketing Strategy & Social Media Content Coordination
Served as Marketing Director for Venetian Festival, leading the strategy and execution of marketing for one of Lake Geneva’s largest annual community events. Work includes brand development, website management, paid digital advertising, social media, content creation, public relations, event promotion, sponsorship visibility, and creative direction.
Developed targeted campaigns to promote the festival’s carnival, live entertainment, craft fair, car show, fireworks, family attractions, and other signature events. Marketing efforts reach local families, regional visitors, and overnight travelers while also supporting vendor recruitment, presale ticket sales, hotel stays, and overall attendance.
The strategy has helped modernize Venetian Festival’s digital presence, expand its regional reach, and generate significant website traffic—including 169,000 visitors during the 2025 campaign. Messaging also emphasizes the festival’s larger purpose: Venetian Festival is not simply an entertainment event, but a major fundraiser supporting the Lake Geneva Jaycees and their year-round charitable work throughout the community.